guster post Earth Day Green Artist Countdown: #6   Guster

Coming in at Number 6 on the Green Artist Countdown is the ever-talented [lastfm]Guster[/lastfm]. For a band that used to call their tour bus the Earth Eater, it’s been a long climb to the top of the green music movement. In fact, they’re leading the charge. Recently, Adam Gardner of the band and his non-profit Reverb started up the Green Music Group.

[pullquote quote=”…our fans were calling on us to take the lead.” credit=”Adam – Guster”]

Their goal is develop standards and spread the word about green practices not only for bands on tour, but for their fans, communities, and businesses alike. Adam has even testified in front Congress (check that out after the break).

Read on to get the lowdown, check out [lastfm]Guster[/lastfm] pics, and listen to [lastfm]Guster[/lastfm] Radio on

“Tonight we celebrated a historic moment – music industry leaders and fans coming together to create big change. Reverb has been helping individual artists and venues green their tours and shows for the last six years. We wanted to do more – our founding artists, venues and labels wanted to do more, and our fans were calling on us to take the lead,” said Guster guitarist/vocalist Adam Gardner, who founded Reverb with his wife, environmentalist Lauren Sullivan. “Green Music Group answers that call by using the collective power of the music community to bring about real lasting environmental change.” – Adam Gardner REVERB | Founder / Co-Director Founding Member – Artist ([lastfm]Guster[/lastfm])


Guster is one of music’s most Earth-conscious bands, powering all of their concerts with wind power since 2005, riding in biodiesel-powered buses, and encouraging venues and fans to reduce energy use, water use, and waste. As a repeat headlining act for Reverb’s Campus Consciousness Tour, (which is going on now) Guster helps to bring the movement to the college student who can help affect change in the future. To date, they have offset 126,400 pounds of CO2, hosted 294 non-profit groups in Reverb’s Eco-Villages, and have fueled their buses with 21,237 gallons of biodiesel.

Guitarist/Vocalist Adam has even taken the issue to Washington, testifying in front of Congress. He opens with a pretty sweet joke about his suit.

“In 2004, Gardner and his wife Lauren Sullivan founded and and now co-direct the environmental non-profit Reverb. In addition to creating the Green Music Group, Reverb has worked to green over 80 major music tours and 1,300 events, hosted 1,700 non-profit organizations in their Eco-Villages, reduced over 67,000 tons of CO2, and has reached over 10 million music fans to date.” – Green Music Group

The Earth Day Green Artist countdown continues tomorrow. We’re counting down the 10 greenest artists of the year, and capping it off with a live audio stream of the Earthday Birthday concert in Atlanta on Sunday, April 25th; featuring [lastfm]Ben Harper and Relentless 7[/lastfm].

Want to get tips and news on smart ways to affect the world? Head over to Smart Planet is the premier destination for savvy advice, thought-provoking analysis and expert discussion on the intersection of technology, business and life. Covering decisions that reach from the boardroom to the living room, is the place to go for innovative insight and ideas that impact the world around you.


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