willowwww Last.fm Trends: Willow Smith Gears Up For 2011

MTV’s Brand New: For 2011 shortlist is a definitive list of who’ll be shaking up the music industry come the new year. Taking in ten artists from across genres, it predicts the likely chart-toppers of tomorrow.

Last.fm Trends is looking at the nominees over the next few weeks, and today it’s the turn of the newest kid on the block, ten-year-old Willow Smith. Having already topped Last.fm’s Hype Chart, she’s got a world of expectation on her shoulders.

Stamped with Jay-Z‘s seal of approval and signed to his Roc Nation label, Willow has had quite a boost to her fledgling musical career already. With her debut album scheduled for 2011, no doubt we’ll be seeing a lot more of her.

“Whip My Hair” is the itchily infectious track that’s propelled her into the limelight: her charts are full of its remixes featuring urban queen Nicki Minaj and newcomer Lore’l, plus of course the all-powerful original. Its broad appeal, from clubs to the Billboard Hot 100, is proved by its scrobble count.

willowtrend Last.fm Trends: Willow Smith Gears Up For 2011To date, the track has gained 374,758 scrobbles from 62,169 listeners, leaping since September to a peak of over 16,000 weekly listeners. Smith stands out as the most commercially successful nominee in the shortlist to date – but time will tell how they all fare.

Be sure to check out the entire Brand New: For 2011 list, and stay with Last.fm Trends for more news in scrobbles.


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