Going into a corporate partnership can be navigating tricky waters, but X Ambassadors‘ Sam Harris was surprised by his band’s involvement in Jeep’s Renegade campaign.

The lead singer of the Ithaca, N.Y. band tells Radio.com that the song not only materialized as a result of Alex da Kid’s prodding, but it found its way onto the national TV ad rather organically.

“Dude, it is the craziest thing,” Harris says of the experience. 

Read the complete interview and watch the video on Radio.com


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