Internet Sensation ASMR Goes Mainstream During Super Bowl

Actress Zoe Kravitz relaxes you in new ad for Michelob

February 1, 2019

The Internet Phenomena where people whisper or tap on different objects into microphones to cause a “tingling” sensation in a person known as ASMR has made the bigtime.

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A Super Bowl Ad featuring actress Zoe Kravitz doing Autonomous sensory meridian response by whispering about Michelob Ultra Pure Gold beer has already generated almost 11 million views on YouTube.

Hundreds of YouTubers who call themselves ASMRists create videos that have generated hundreds of millions of views  with two of the most popular being Maria of “Gentle Whispering” and “Gibi”. Both have over a million subscribers and Gibi even has her own merchandise!

While ASMR has quietly become an internet sensations, millions of people who have never heard of it before could experience those “tingles” this Sunday.